Vision
A world where rest is within reach
To grow into a global, faith-based movement that uses the outdoors, wellbeing and meaningful travel to restore hope, and to make those experiences available whatever a person’s means.
Where we began
Founded in Kampala, built for the world
Be Cool Global began in Kampala with a conviction that faith, the outdoors and well-planned travel can give people room to rest. A modest idea for guided retreats has grown into a social-impact movement that uses travel as its vehicle and service as its purpose.
We are not a conventional tour operator, and we are not a spa or clinic. We are a faith-based organisation that uses tourism because it takes people to the places where real rest becomes possible.
Mission
Rooted in faith, committed to service
To create accessible outdoor wellbeing experiences that restore people, encourage Christian faith and values, support responsible tourism and extend compassionate service.
Core Values
What guides every decision
Faith
Faith in action
Living out Christian principles through service, compassion and integrity.
People
Compassion
Responding to people’s needs with dignity and understanding.
Craft
Excellence
Providing safe, meaningful and professionally coordinated experiences.
Trust
Integrity
Being open and honest in everything we do.
What Makes Us Different
Seven strengths, one approach
FaithVoluntary Christian experiences
NatureCentral, not decorative
WellnessAppropriate professional support
TourismThe vehicle, not the point
AccessFree & subsidised places
SustainabilityCare for people & place
GlobalismUganda-led, world-facing